Marketing leader.
Tech geek.
Always asking why.

I want to understand how the business works and how marketing contributes to its growth. That includes looking at the product, pricing, positioning, the sales conversation, and what customers experience after they buy.

I’ve helped startups work out what to build first and led marketing in larger tech businesses with established teams, customers, and programmes. Sometimes that meant changing the strategy. Sometimes it meant finding out why a sound strategy wasn’t translating into results. I enjoy both, especially when I can work through the data, talk to the people involved, and figure out what to change.

Studying at Kyiv University’s Faculty of Philosophy taught me to examine the details, then step back and consider the wider context. I completed a master’s in Political Science and went on to doctoral research in Public Administration. During those years, I also worked in journalism, where I learned to find the story and weigh every word. Years in marketing gave me plenty of opportunities to put both habits to work.

I’m a lifelong learner, and I take my own professional development seriously. I’m a Member of the Chartered Institute of Marketing (MCIM), and I’m currently taking its Level 7 Marketing Leadership Programme through Oxford College of Marketing, focusing on leadership, strategy, and marketing’s role in business decisions.

Outside work, I’m often in a gallery, looking at a painting and wanting to know what was happening around the person who painted it. Or travelling, taking far too many photos, and returning to places I already love. I grew up in Kyiv, lived in Thailand and Portugal, and now call London home in the sunny UK. My mindset is global, but my soul is definitely Ukrainian. 💙💛

I use AI for research, campaign development, lead qualification, and data analysis, and alongside tools such as HubSpot and Zapier in automation. I work with different models, test their strengths, and choose them for the task. I want to understand where they save time, where they improve the work, and where I still need to step in.

I also use AI to build things, including this website. Being able to try an idea while I’m still excited about it is a fairly good way to keep me up past bedtime.

I experiment a lot. Some of that becomes a Lab Note, like testing how three models edited the same draft and checking what happened to the meaning, structure, and voice. I share the results and my judgement, with enough detail for you to question it too.