It started with the Impressionists.
At 14, an art history teacher got me hooked on the Impressionists. Since then, I can’t look at a painting without wanting the story behind it.
This is where I share what I know about marketing and AI, straight, without the fluff.
Anna Ostrovska
I’m a marketing leader with 15+ years in marketing and comms, from startups to established businesses. My deepest expertise is in marketing strategy, digital, growth, and content.
Who I write for
Marketers
Practical thinking you can use in your own work, from someone who’s built marketing from scratch and led established teams.
Business leaders
Why your marketing works or doesn’t, what to improve, and straight answers to the questions I’ve heard a million times.
01 · How I think
Not more buzzwords. The whole picture.
1Keep revenue in sight.
A higher click-through rate is useful only when it helps the business grow revenue.
2Start with what’s working.
Identify the approaches worth keeping and building on before deciding what needs to change.
3Look beyond the channel.
A website problem can start with the offer. A sales problem can start with targeting.
4Dig into the details.
Keep digging until you can explain the result, and understand the limits of the data.
5Know enough to question the answer.
Build expertise that lets you judge advice, challenge an agency, or spot a weak AI answer.
02 · How I got here
It all adds up.
I learned to 1see the connections, then how to 2find and tell the story, 3wear marketing and comms hats, 4build marketing from scratch, and 5scale it across markets. Now I’m 6sharing it…
…and 7still learning.
Click or tap any part of the sentence, or see full experience →
1 · Faculty of Philosophy
See the connections
Studying society, economics, and global processes shaped how I think: examine the details, then step back to understand the wider context. It started with a master’s in Political Science and continued with doctoral research in Public Administration.
03 · What to read
Start with what you’re most curious about.
04 · Lab Notes
Nerd alert. My test results.
05 · In their words
They’ve seen me at work.
“Anna has a great handle on marketing overall, but especially growth marketing. She is methodical, networked, and looks after her team. She takes performance metrics to heart and keeps improving them every day.”
“Anna combines two things: real leadership skills and deep technical marketing expertise. She can build and manage a team, and she can just as easily dig into the details of a campaign and understand exactly what is driving results or not.”
“Anna is a qualified marketer and a high‑level team leader. … Her competent distribution of responsibilities and a strong understanding of the business & marketing aspects helped build effective department processes and deliver results.”
06 · Off the clock
Same curiosity, different subjects.
46 countries. Too many photos.
Before moving to the UK, I lived in Ukraine, Thailand, and Portugal. My camera tends to find lines, corners, and the occasional pigeon.
A very mixed bookshelf. On purpose.
Science, philosophy, politics, economics, marketing, and novels that send me looking up the real people behind the characters.
07 · Get in touch
Two ways to talk to me.
Agree or disagree with something I wrote?
- Share an observation, challenge an argument, or suggest a topic.
- I read every message and do my best to reply.
- Help shape what I write next. Your name won’t appear in an article without your say-so.
Marketing not doing what the business needs?
I’ve untangled problems like this many times.
- Describe yours, and I’ll tell you straight whether I can help.
- I’ll reply by email within one working day.
- We’ll agree the scope and fee before any paid work starts.